The content on Facebook is "too random," Simpson said. Jayden, a 16-year-old from London who said he only used Instagram and Snapchat, told Insider he doesn't "understand the purpose" of Facebook in the first place. "I've always seen it as a place for older people and I don't want to see my feed full of their business, neighborhood rants, and memes they think are funny." "My parents, grandparents, and great-grandparents all use Facebook," she said. She added that TikTok, in particular, is "great for making funny videos." That data was found in part through internal documents leaked by Facebook whistleblower Frances Haugen to the SEC and earlier reported by The Wall Street Journal.Īlexis, a 14-year-old from Northern Virginia, told Insider over email she doesn't use Facebook "because it's for old people" and that she prefers TikTok and Instagram because that's where she meets her friends and learns about viral trends. ![]() Facebook predicts teen users of its flagship app to plummet by 45% over the next two years, adding to a 13% drop since 2019, according to data obtained by The Verge. ![]() Almost 10 years later, only 27% of adolescents say they're on the platform, according to a 2021 survey of 10,000 teenagers conducted by Piper Sandler.įacebook CEO Mark Zuckerberg aspires to end the youth exodus from his company's flagship platform, saying on a Q3 earnings conference call on Monday that he wants Facebook to make "serving young adults the north star."īut with its current user base, that won't be so easy. It often indicates a user profile.įacebook was once a hub for young people, but that's changed in the last decade, according to numerous studies - and despite the company's efforts, four teens interviewed by Insider said they're not interested in joining the platform.īack in 2012, 94% of teens had a Facebook account, a Pew Research survey of 12- to 17-year-olds found. Account icon An icon in the shape of a person's head and shoulders.
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